Free tools
Diagnose before you spend.
Free self-assessment tools for founder-led businesses. Start with the Growth Bottleneck Scorecard to identify where your growth system is breaking before you invest in more execution.
Growth Bottleneck Scorecard
A free self-assessment that tells you whether your likely bottleneck is GTM, Offer, Positioning, Funnel, Trust, Follow-up, or whether the business is not yet ready for growth investment.
Answer 12 questions about your business. The scorecard identifies the area most likely to be blocking growth and gives you a starting point for what to fix first.
The Fit Check is the current version of the scorecard. A more detailed standalone tool is in development.
Possible bottleneck results
GTM
Market focus, audience, launch sequence, channel priorities
Offer
Clarity, packaging, pricing, urgency, differentiation
Positioning
Category, differentiation, buyer narrative, key message
Funnel
Website flow, CTA logic, drop-offs, conversion friction
Trust
Proof, reviews, authority, risk reduction, claims
Follow-up
CRM, email, WhatsApp, sales handoff, reactivation
Not Ready Yet
No real offer, no commercial direction, no intent to execute
After identifying your bottleneck, the recommended next step is the Launch & Growth Diagnostic — AED 950 / $259.
Coming soon
More tools in development.
Each tool is built around a specific decision founders face before spending on growth. No fake calculations. No vanity scores.
Launch Readiness Calculator
Assess whether your GTM, offer, funnel, and trust architecture are ready for a paid launch.
CAC Waste Estimator
Estimate how much customer acquisition cost is being wasted due to funnel and offer gaps.
Website Conversion Friction Checklist
A structured checklist to identify the most common conversion friction points on your website.
Agency Brief Quality Score
Score the quality of your agency brief before you hand it over — and reduce wasted budget.
GCC Localization Readiness Score
Assess whether your brand, messaging, and funnel are ready for the GCC market.
Shopify Conversion Leak Finder
Identify the most common conversion leaks in Shopify stores across offer, trust, and funnel.