Legal
Terms of Service
Last updated: June 2026
1. Services
Atoora provides strategic consulting, growth diagnostics, written deliverables, and execution support for founder-led consumer, ecommerce, DTC, CPG, beauty, skincare, supplement, food, wellness, service, and high-trust businesses. The specific scope of services is defined at the time of purchase or application. Atoora reserves the right to modify or discontinue any service offering at any time.
2. Payment Terms
Payment is required in full before any diagnostic session, intake review, or written deliverable work begins. Prices are displayed in AED and USD. The applicable currency and amount are confirmed at checkout. For the Atoora Growth Buildout, a deposit invoice is issued after scope approval. Remaining payments follow the schedule outlined in the signed engagement agreement.
3. No Guaranteed Results
Atoora does not guarantee revenue, sales, growth, ROI, conversion rates, or any specific business outcome. All strategic recommendations are based on the information provided by the client and Atoora's professional judgment. Business results depend on market conditions, execution quality, budget, timing, and factors outside Atoora's control. Nothing in any Atoora deliverable, session, or communication constitutes a guarantee of performance.
4. Client Responsibility
The client is responsible for providing accurate, complete, and timely information before and during the engagement. The quality of Atoora's output depends directly on the quality of information provided. Atoora is not liable for recommendations based on incomplete, inaccurate, or withheld information. The client is responsible for all business decisions made based on Atoora's recommendations.
5. Third-Party Costs
Unless explicitly included in a written scope agreement, the following costs are excluded from all Atoora engagements: advertising spend, creator fees, influencer fees, paid tools and software subscriptions, production costs, developer hard costs, photographer and videographer costs, major rebrand work, legal and compliance review, inventory and product development, and platform subscription fees. Any third-party costs required for execution are the sole responsibility of the client.
6. Scope Changes
Any changes to the agreed scope of work must be approved in writing by Atoora before additional work begins. Verbal requests for scope changes do not constitute approval. Scope expansions may result in additional fees, revised timelines, or both.
7. Refund Policy
Diagnostic and Action Map sessions are non-refundable once the intake form has been submitted or the session has been booked. If a session is cancelled by Atoora, a full refund or rescheduled session will be offered. Growth Buildout deposits are non-refundable after the engagement agreement is signed. Refund requests for exceptional circumstances are reviewed on a case-by-case basis at Atoora's sole discretion.
8. Confidentiality
Atoora treats all client business information, financials, strategies, and materials as confidential. Atoora will not share client-specific information with third parties without written consent, except where required by law. Clients agree not to share Atoora's proprietary frameworks, deliverables, or methodologies publicly without written permission.
9. Intellectual Property
Upon full payment, the client owns the written deliverables produced specifically for their business. Atoora retains ownership of its frameworks, methodologies, templates, and proprietary processes used to produce those deliverables. Atoora may reference the engagement type (not client-specific details) for portfolio or case study purposes unless the client requests otherwise in writing.
10. Limitation of Liability
To the maximum extent permitted by applicable law, Atoora's total liability for any claim arising from or related to these terms or any engagement shall not exceed the total fees paid by the client for the specific service giving rise to the claim. Atoora is not liable for indirect, incidental, consequential, or punitive damages of any kind.
11. Governing Law
These terms are governed by the laws of the United Arab Emirates. Any disputes arising from these terms or any Atoora engagement shall be subject to the exclusive jurisdiction of the courts of the UAE, unless otherwise agreed in writing.
12. Contact
For questions about these terms, contact Atoora through the website contact form or the email address provided during your engagement.
Atoora provides strategic consulting and execution support. Results are not guaranteed. Any business, marketing, advertising, or growth activity involves risk, market variables, and execution dependencies.